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Privacy Policy

Last updated: 10 September 2025

Viaduct Clothing Ltd ("we," "us," or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website, www.viaductclothing.co.uk (the "Website"), and our services.

We are registered in the UK and are the data controller of your personal data. This means we are responsible for deciding how we hold and use personal data about you.

1. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: includes first name, last name, username or similar identifier, marital status, title, date of birth, and gender.

  • Contact Data: includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: includes bank account and payment card details.

  • Transaction Data: includes details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.

  • Profile Data: includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

  • Usage Data: includes information about how you use our Website and services.1

  • Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communicatio2n preferences.

     

2. How we collect your data

We use different methods to collect data from and about you, including through:

  • Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

    • create an account on our Website;

    • place an order for our products;

    • subscribe to our newsletter;

    • request marketing to be sent to you;

    • enter a competition, promotion, or survey; or

    • give us feedback.

  • Automated technologies or interactions: As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy for more details.

  • Third parties or publicly available sources: We may receive personal data about you from various third parties, such as:

    • Technical Data from analytics providers such as Google.

    • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

    • Identity and Contact Data from data brokers or aggregators.

3. How we use your data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process and deliver your order).

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

Purpose/Activity Type of data Lawful basis for processing
To register you as a new customer (a) Identity (b) Contact Performance of a contract with you
To process and deliver your order, including managing payments, fees, and charges, and collecting and recovering money owed to us (a) Identity (b) Contact (c) Financial (d) Transaction (i) Performance of a contract with you (ii) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you, which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey (a) Identity (b) Contact (c) Profile (d) Marketing and Communications (i) Performance of a contract with you (ii) Necessary to comply with a legal obligation (iii) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition, or complete a survey (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications Performance of a contract with you
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Technical (b) Identity (i) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, and to prevent fraud) (ii) Necessary to comply with a legal obligation

4. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can opt-out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or by contacting us.

5. Disclosure of your data

We may have to share your personal data with the parties set out below for the purposes set out in the table above:

  • Internal Third Parties: Other companies in the Viaduct Clothing group acting as joint controllers or processors.

  • External Third Parties:

    • Service providers acting as processors based in the UK and globally who provide IT and system administration services.

    • Professional advisers including lawyers, bankers, auditors, and insurers.

    • HM Revenue & Customs, regulators, and other authorities.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Some of our external third parties are based outside the UK and European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the UK and EEA.

Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.3

  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has i4n the UK.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.5

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator6 of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.7

9. Your legal rights8

Under certain circumstances, you have rights under data protection laws in rel9ation to your personal data. You have the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request the transfer of your personal data.

  • Right to withdraw consent.

You can find more information about these rights on the Information Commissioner's Office (ICO) website.

If you wish to exercise any of the rights set out above, please contact us at sales@viaductclothing.co.uk

10. Changes to this privacy policy

We may update this policy from time to time. The latest version will always be posted on our Website.

11. Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us by email at sales@viaductclothing.co.uk